Informed decisions start with the best possible data
HFM Best Alternative Data Provider 2021
Our mission is to arm the world’s decision-makers with the most reliable, trustworthy and timely pan European consumer transaction data available.
Data Partners
A proven track record of ethical, compliant value creation
Data Buyers
Delivering powerful, real-time European consumer transaction data
Fable’s data is trusted by many of the world’s most influential organizations including…
Compliance & Data Ethics
The Ethical Gold Standard
- Compliance and data ethics are at the heart of our business. We call our methodology ‘privacy by design’, which means that responsible data handling, and the preservation of privacy, are always our first considerations, it is also key to our success
- Transparent, integrated and innovative processes have been embedded into our daily operations, both internally and externally. As a result, we continue to collaborate with many influential global organisations who trust us and rely on our data to conduct their own economic analysis and policymaking.
62 Merchant categories
950 + Tagged companies
550 + Tagged tickers
1500 + Private companies
The latest from our Insights Centre_
Little disruption to plan mix from Spotify’s price hikes
Little disruption to plan mix from Spotify’s price hikes Earlier this year we reported on the initial impact in Europe of Spotify’s price rises after the CEO claimed 2024 would be ‘the year of monetization’ following a series of price rises starting in July 2023 with more planned over the following year. Back then we…
Order values falling: what does this mean for fast fashion online?
How much are customers spending and how is this changing across brands and countries?
Fable’s Macro Dataset Reveals the Dynamism of Consumer Behaviour
How has the macroeconomic environment impacted consumer habits over the last 5 years?
Travel spend is back!
Higher-than-expected growth in travel spend driven by Southern Europe and hotels-focused platforms.
2024: The Year of Monetization for Spotify – Europe at the forefront.
As Spotify pushes to profitability, price rises remain a key growth driver as Q1 highlights weakest QoQ subscriber adds in two years.
Decoding Shein – the fast fashion steamroller threatening the European status quo.
How does Shein’s growth compare to the likes of e-commerce stalwart, Amazon? And which Fast Fashion staples are losing wallet share as a result of this growth across acquisition, retention and ACV?
Netflix: With ads or without ads? That is the question.
The latest view from Netflix’s top 5 European markets. Netflix’s introduction of a new ad-based subscription tier in October 2022 was the most dramatic strategy shift in years and it’s having a profound impact on their subscriber mix, as they also rethink their pricing strategy and review their legacy plans. Why is Europe so…
HOW WILL THE NEW SUBSCRIPTION MODEL IMPACT SUBSCRIBER NUMBERS AND CUSTOMER LOYALTY?
NEW CLUB PRET OFFERING SHOWING EARLY SIGNS OF SUBSCRIBER DOWNTURN Today’s Club Pret subscription continues to give customers 5 drinks a day and an additional 10% off food, but at an increase from £25 to £30 per month. The subscriber offering has changed multiple times over the last three years with a steady incline in…
Events
Meet us at Eagle Alpha – London
📆Thursday, October 12th, 2023 📌22 Bishopsgate, London EC2N 4BQ, United Kingdom Fable Data is excited to be at Eagle Alpha’s alternative data conference in London next week! Keep a look out! We’ll be presenting in ‘Fresh Features and Dataset Developments’, sharing some exciting news about the imminent expansion of our dataset to cover the top…
Upcoming Events
Fable Data are delighted to be sponsoring and participating in two of the biggest Alt Data events over the next two weeks to showcase our European consumer transaction data and meet leading data buyers and industry leaders.
Upcoming Events
Fable Data are delighted to be sponsoring and participating in two of the biggest Alt Data events over the next two weeks to showcase our European consumer transaction data and meet leading data buyers and industry leaders. We’ll be showcasing our latest products and datasets which have recently undergone a significant increase in size and…
Meet us at BattleFin Discovery Day – New York
We are thrilled to participate at this year’s “The Future of Research” as presented by BattleFin Discovery Day New York May 17- 18th aboard the historic Intrepid aircraft carrier in New York City. We are excited to showcase our latest products and datasets being used to find alpha! Join us for one-on-one meetings to learn more about our offerings and meet the team.