fable data
A single-minded purpose, delivered with passion and pride
Our mission is to arm the world’s decision-makers with the most reliable, trustworthy, and timely consumer transaction data available. Great data can change the world!
fable data
Our mission is to arm the world’s decision-makers with the most reliable, trustworthy, and timely consumer transaction data available. Great data can change the world!
Established in 2018, Fable Data is a leading technology and AI-powered platform for transaction data.
Fable was founded by Luke Kennedy and Suraj Gohil. Their respective experiences in government and fund management led them to the same conclusion. Vital decisions that affected whole communities (and, in some cases, countries) were being made with incomplete, stale data.
Today, Fable seeks to meet this challenge, by providing award-winning, real-time datasets to government, central banks, and leading universities on a pro bono basis. As a business, we also supply our data to investors and corporate organizations. After all, better decision-making across society ultimately benefits all of us.
“There are many commercial applications for our data; but my personal mission is to get this data into the hands of decision makers everywhere, as better data will lead to better decisions, and I believe, a better world.”
Luke Kennedy, Fable Data CEO
We have consciously shaped a team of brilliant people, working brilliantly together.
We often talk about ‘Individual Value and Collective Strength’ – there’s magic in how each person can contribute to something so much bigger. We are considered in our approach, thoughtful towards our colleagues and always committed to doing the right thing.
Our talented Executive Team brings many years of industry and sector expertise to Fable
CEO
CEO
Luke is an experienced builder of teams, products, and market making businesses. In his 20s, he founded two investor research companies, building out global research platforms in partnership with teams that now lead and develop those businesses beyond his imagination.
Some of the institutions that have nurtured and constrained Luke in equal measure include the London School of Economics, policy think tank DEMOS, and the Goldman Sachs SME alumni scheme. At Fable, Luke’s role is to challenge – challenge the market, the team, and our data.
“Away from Fable, I am an adviser to Government departments and also a school governor. I am a terrible but enthusiastic and passionate piano player, and I love spending holidays surfing with my children”.
Chief Operating Officer
Felicity’s formative years were spent in banking, working first for Barclays, and Rothschild where she was involved in the creation of the group strategy team. This lit a strategic fire and she became a commercial strategist creating new businesses for large corporates to bring growth beyond core revenue. Prior to Fable, Felicity set up and ran the UK market for a smart building SaaS startup.
As Chief Operating Officer at Fable, Felicity ensures the business is not only running smoothly day to day but is charting the right strategic course. Using a collaborative, people-first approach, Felicity oversees the Commercial, Data & Tech and Central Divisions, getting great energy from connecting the dots between the different parts of the business and solving problems at all levels.
“Beyond work I, like many Londoners, spend my time seeking the best places to eat and drink in the city, or travelling abroad to do the same! I’m an avid reader, primarily of speculative fiction, and secretly have a few ideas for my own books. I also spent a year sailing the Seven Seas, despite a fear of open water…”
Chief Commercial Officer
Suraj graduated with a BA in Mathematics and Computer Science from Oriel College, Oxford. Suraj has an extensive career in finance with a primary focus on corporate and government debt markets. He started his career as a structured credit trader for KBC Financial Products before becoming a portfolio manager at Observatory Capital and then CQS, where he set up the non-Asian emerging markets credit business.
Suraj is Co-Founder and Chief Commercial Officer at Fable Data. He works with his team to build new partnerships and long term client relationships based on finding the right data solutions for each client’s needs. Suraj’s team is responsible for looking after Fable’s growing base of international investor and corporate clients, ensuring that Fable continues to offer unique propositions, tailored to enable profitable client outcomes. Suraj also leads the Data Partnerships division, responsible for sourcing all of the banking data that powers Fable and maintaining long term relationships with our Data Partners.
“I enjoy traveling with my family, especially in the South West of France, although I am a very proud Londoner at heart. I have a healthy appetite for good food and ensure that I maintain my daily routine which involves functional fitness to stay on top of life. I am also a big fan of mythology from all over the world.”
Chief Technology Officer
Sai has over 13 years of experience working on the Buy Side in roles that have ranged from quantitative model development, and risk management to trading and investment analysis. Over the past decade, he developed proprietary trading strategies and algorithms to identify and manage over a billion dollars in assets for a multi strategy credit fund, seeded by Brummer and Partners. Prior to this, Sai used his deep understanding of technology and software development to build tools and systems to scale businesses.
At Fable, Sai is the Chief Technology Officer, working with his team to identify and test concepts in the areas of products, analytics, macro and micro research, and solutions to customer use cases. All of which help to increase the value of Fable’s data sets to its clients. As a collaborative partner for all the other Fable teams, Sai’s team offers valuable services, solutions and insights that help enable and empower the rest of Fable to meet their goals.
“Outside of work I enjoy mentoring young entrepreneurs, and championing education for the under privileged through my relationships with a few grass root organizations. My passion for food often leads me to the wonderful selection of culinary delights that London has to offer. And although I’m no longer a professional trade, I still love to build and test unconventional proprietary algorithms in my spare time.”
Finance Director
Finance Director
Eylem comes with over 15 years of experience in financial management, operational oversight, and strategic financial planning. She holds ACCA and AAT certifications and has a diverse background across venture capital, asset management, manufacturing, and start-ups, where she has consistently driven revenue growth and operational improvements.
As Fable’s Finance Director, her focus is on optimising financial processes and collaborating with key stakeholders to provide strategic insights that support the company’s growth. Her approach to finance fosters a culture of cross-departmental collaboration, making financial data accessible and actionable for all teams, enabling informed business decisions.
Outside of work, Eylem enjoys walks and hikes around Surrey Hills, spending quality time with family and friends, and continuously learning new skills. Whether exploring advancements in the tech space or mastering a new recipe, she values growth and balance in both her professional and personal life.
about us
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