Discover how representative Fable’s consumer spend data is of the European economy

Macro validation has shown Fable Data’s European consumer transaction data to be highly representative of consumer populations and household spend across Europe. See below for more specific insight on how we benchmark against external sources.

Fable Data is well correlated with key household spending categories in the UK

Click here to view the full report: https://www.fabledata.com/macro-economy-in-the-uk/

Fable Data’s customer base is representative of the 16 German states.

Click here to view the full report: https://www.fabledata.com/macro-economy-in-germany/