GERMANY

Macrobenchmarking

A comparison between the composition of Fable’s dataset and official numbers

Fable Data’s customer base is representative of the 16 German states

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Fable Data’s customer base is representative of the German 10 postal areas population

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Fable Data has close correlation with Germany household consumption data

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Fable Data is well correlated with key household spending categories in Germany with 80-95% correlation in many areas

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