Data buyers
Fable Data is Europe’s leading source of consumer transaction data, covering major European economies including UK, Germany and France.
Get insight on individual merchant and category performance, macro growth trends, pricing and consumer behaviour changes in realtime.
Fable’s clients have access to the most comprehensive anonymized dataset of European banking and credit card transactions.
We source our data directly and exclusively from European banks and card issuers.
Our advanced proprietary algorithms enable us to accurately extract merchant and category information from each card transaction. We further enrich the data with detailed merchant and consumer attributes.
Fable has developed a unique methodology of ‘privacy by design’ so that responsible data handling and the preservation of privacy is always our first consideration.
Informing essential business decisions
Big Tech
Euro Retail
CPG
Row level solutions providing every transaction from every user with daily updates
Fable Signal is designed for data driven businesses who want a comprehensive read of the European economy.
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Benefits
Not available with any other data supplier
Diverse data sourcing for a well stratified sample
Always anonymized and GDPR compliant
Extensive coverage of merchants across key European economies with 7+years history
Granular transaction data cleaned and tagged by merchant
Market leading latency of 3 days from transaction date
Every transaction with detailed merchant and consumer attributes
Our team of researchers, data scientists and analysts on hand to support with onboarding
Little disruption to plan mix from Spotify’s price hikes Earlier this year we reported on the initial impact in Europe of Spotify’s price rises after the CEO claimed 2024 would be ‘the year of monetization’ following a series of price rises starting in July 2023 with more planned over the following year. Back then we…
How much are customers spending and how is this changing across brands and countries?
How has the macroeconomic environment impacted consumer habits over the last 5 years?
Higher-than-expected growth in travel spend driven by Southern Europe and hotels-focused platforms.
As Spotify pushes to profitability, price rises remain a key growth driver as Q1 highlights weakest QoQ subscriber adds in two years.
How does Shein’s growth compare to the likes of e-commerce stalwart, Amazon? And which Fast Fashion staples are losing wallet share as a result of this growth across acquisition, retention and ACV?
The latest view from Netflix’s top 5 European markets. Netflix’s introduction of a new ad-based subscription tier in October 2022 was the most dramatic strategy shift in years and it’s having a profound impact on their subscriber mix, as they also rethink their pricing strategy and review their legacy plans. Why is Europe so…
It is sourced directly and exclusively from banks and credit card issuers. We are proud of the long- term partnerships we have built with global banks, who trust us to handle, share and commercialize their data.
We have over seven years of history for demand forecasting and trend analysis, and we cover the performance of a high volume of merchants including listed and private companies. Our data portfolio is constantly updated as we onboard new European data partners. Please contact us for the latest information on global coverage and scale.
Our data is pan-European. We are continuously growing the number of European countries we cover and the amount of data we hold for each. For a detailed breakdown, please get in touch.
No. We have strict onboarding and quality assurance practices in place to ensure all our data at onboarding states is PD free. Our rigorous quality assurance processes ensure this remains the case.
Yes, we offer a 30–day trial of our live feed and full history. Trials are available on all products. Please get in touch to find out more.
Yes. Our products come with additional material to enable all technical teams and allow them to get the most out of our data.
In addition, our team of researchers, data scientists and analysists are always on hand to support with the onboarding of our data at the start, and analysis during evaluation.
We offer annual subscriptions to our data products.
We offer row level transaction data (Fable Signal), which provides the most granular view of the European economy. We offer a daily live feed of individual transaction by individual user, formatted similarly to the rows on a credit or debit card statement.
We offer a range of different price points to suit all our clients depending on the sectors and geographies that most interest them. Please get in touch if you’d like to find out more.
Our data is typically delivered via AWS S3 and we are constantly reviewing other access methods so that our clients can access and get the most value out of our data in a way that suits them. Please get in touch if you would like to discuss your preferences for accessing our data.
